CATALINA Magazine

ABOUT US

The background scoop:

Tired of the often negative portrayal of Hispanic women by media and entertainment, a Latina journalist, Cathy Areu, decided to show another side of her fellow Latinas. (Hey, it was the year 2000, and Cathy was young, naïve, and on a great mission. That's all of the ingredients she needed to create one of the largest Hispanic publications targeting the U.S. Latina community.)

In 2001, Cathy founded CATALINA magazine, a national Hispanic lifestyle publication, to portray Hispanic woman as they are: smart, strong, sophisticated, savvy, and proud! By 2005, CATALINA's readership was well over 1.5 million -- a first for an independent Hispanic magazine owned by a Latina.

Today, CATALINA continues to reach Latinas in a variety of mediums and platforms - online, on TV, on the radio, and through signature events. Plus, CATALINA has been able to raise more than $75,000 for non-profit Hispanic organizations throughout the country -- all supporting the effort to empower the Latina community.

We think the times they are a changin': Have you noticed that publications targeting Hispanic women have cleaned up their covers; there's one more Latina in Congress; and dozens of events promoting professional Hispanic women are touring the country? All thanks to CATALINA? Yeah, we'd like to think so.

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Do you MySpace? We do!

Check us out & be our friend!

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Get to know us, up close and personal:

Meet us in your city. In 2007, join the CATALINA book club and Latina authors from around the country at the Annual Edward James Olmos Latino Book and Family Festival, coming to a city near you. Admission is free. For more information, visit www.lbff.us.

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Here's more about CATALINA:

CATALINA was the first Hispanic publication chosen to join the prestigious Heart Truth Campaign, a national awareness campaign focusing on women and heart disease sponsored by the National Heart, Lung, and Blood Institute.
In 2005: CATALINA partnered exclusively with the largest speakers bureau in the country, American Program Bureau, to help corporations and non-profits connect with the most respected Hispanic leaders, celebrities, authors, and thinkers.
Since 2002, CATALINA events have raised more than $75,000 for Hispanic charities nationwide - and will continue to do so.
CATALINA is the official publication of the National Association of Latina Leaders (NALL), a non-profit advocacy group promoting Latina equality in the private and public sector.
CATALINA features must-read tips and advice by Hispanic leaders which include Bob Vila ("Home Life by BobVila.com"), Tasha Noriega ("Tasha's Skin Tips"), hair guru Samy "Hair Tips' and makeup artist Monica Ramirez.
Our publisher is a community leader. She was awarded the 2004 Business Leadership award by the national Association of Young Latino Entrepreneurs. And, in 2006, her first book, Latino Wisdom, was published.
CATALINAmagazine.com was ranked No.1 in the "Top 10 Most Frequently Searched Hispanic Outlets" list by MediaMap in 2002.
CATALINA was ranked a "top 10" English-language Hispanic magazine by Marketing y Medios.

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